Do you want to evaluate the performance of your SEO or your digital marketing strategy through all your tags? Want to apply an extension to your website to make it easier for you to set up and update tracking codes? Google Tag Manager is likely to meet your needs by helping you raise your organic traffic level and generate more leads.
Indeed, the tags used in your natural referencing strategy condition the growth of visits to your pages. In addition to making it easier for you to track all types of traffic to your site, Google’s free tag management tool allows you to identify and configure those that will boost your ranking in search engines. To find out how to achieve it, here’s what you need to do.
What should you know about Google Tag Manager?
As its name suggests, Google Tag Manager or GTM is a solution from the giant Google. Created in 2005, it describes itself as a management system for tags and tracking codes that you use on your website to measure the performance of your local or national SEO strategy. The tags are snippets of codes whose primary function is to provide useful data on the visit statistics of your pages.
The GTM is made up of three compartments, namely:
- the tags: they represent the snippets of code that contain the instructions to be executed;
- the trigger: it allows you to define the event that activates the beacons;
- Integrated and personalized variables: useful for the trigger, they provide Google Tag Manager with the additional information that tags need to activate.
Without having to modify the code, this tool integrates very easily into your website dashboard. And for many regular users, it is easy to learn and configure. This is to simplify the collection of all kinds of traffic data and give you a precise idea of the interests of Internet users.
GTM: more efficient than Google Analytics and others?
Often, confusion is created between Google Tag Manager and Google Analytics when we talk about their function. However, the two tools remain interdependent. This means that each plays a precise role in the activity of the other.
Continuity between the two tools
In principle, Google Analytics cannot be effective without the resources provided by Google Tag Manager. In reality, Google Analytics is an algorithm intended to provide reports of the activity of a site based on several parameters. Equally practical, it reports on the performance of a site. The difference is that it pulls all the data needed for this function from the JavaScript snippets configured using Google Tag Manager.
What GTM offers better than Google Analytics
You can make do with the tracking options provided by Google Analytics. Only, it does not offer you as much flexibility as the other. Indeed, Google Tag Manager makes it possible to filter traffic sources more effectively. You can segment these sources and define a large number of visit data that Google Analytics should collect.
Google Tag Manager and other SEO performance management solutions
Google does not reserve the exclusivity of its site management tools. As is possible with Google Analytics, Tag Manager can be configured with alternative systems to monitor and analyze your site traffic.
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